The Fall/Winter 2018 Burberry Prorsum collection, unveiled during London Fashion Week, marked a significant moment in the history of the iconic British brand. It wasn't just another runway show; it was a poignant farewell, a final flourish before the "Prorsum" moniker was retired and the brand underwent a significant rebranding. This article delves into the highlights of that collection, exploring its key elements, the legacy of the "Prorsum" name, and the reasons behind its eventual demise. We will also examine the individual components that contributed to the collection's success, including the coveted Burberry Prorsum boots and clothing, and consider the lasting impact of this final Prorsum show.
Prorsum Burberry Meaning: Before dissecting the 2018 collection, let's understand the significance of "Prorsum." The Latin word "Prorsum" translates to "forward" or "onwards," perfectly encapsulating Burberry's ambition and drive. It was a label used to distinguish the brand's higher-end, runway-focused line from its more readily available ready-to-wear collections. Prorsum represented the pinnacle of Burberry's creative vision, showcasing the most innovative designs, luxurious fabrics, and impeccable craftsmanship. It symbolized the brand's commitment to pushing boundaries while staying true to its heritage. The removal of "Prorsum" from the brand identity marked a shift towards a more unified and streamlined approach, but it also signified the end of an era.
Burberry Prorsum 2018: A Collection Defined by Heritage and Modernity:
The Fall/Winter 2018 collection showcased Christopher Bailey's final vision for the Prorsum line, a masterful blend of Burberry's rich heritage and contemporary sensibilities. The show itself was a spectacle, a fitting send-off for the prestigious label. Bailey, who had been at the helm of Burberry's creative direction for many years, infused the collection with his signature romanticism and a strong sense of Britishness. The color palette was richly evocative, ranging from deep burgundies and forest greens to classic beige and ivory, often punctuated by pops of vibrant jewel tones.
The collection featured a diverse range of garments, highlighting Burberry's expertise in tailoring and outerwear. Classic trench coats, reimagined with modern twists, were central to the collection. Some were adorned with intricate embroidery, while others featured unexpected cuts and silhouettes. The iconic Burberry check pattern made frequent appearances, subtly woven into fabrics or boldly displayed in oversized scarves and accessories. The collection also showcased exquisite knitwear, luxurious evening gowns, and meticulously crafted suits. The overall aesthetic was one of refined elegance, with a touch of rebellious spirit woven throughout. The layering and textural interplay were particularly noteworthy, creating depth and visual interest.
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